AWARD WINNING
Say cheese! Leap into the wonderful world of Wallace and Gromit.
The platform enabled:
In their first adventure in over a decade, the entrepreneurial duo’s new business venture Spick & Spanners, takes fans on a contract to fix up Bristol, the home of Aardman.
Players can sign up to become an employee of Spick & Spanners and help Wallace and Gromit get out of trouble. Through a host of augmented reality gameplay, CG animations, in-character phone calls, extended reality (XR) portals, and comic strips, fans become a crucial part of the story.
Characters are voiced by celebrities, including Miriam Margolyes, Jim Carter, Isy Suttie, Joe Sugg and Ben Whitehead as Wallace.
The Fictioneers platform powers the real-time experience that runs over 28 days.
Using our Analytics tool, Aardman was able to see how players were behaving in the app, and where they were dropping off. By making it possible to edit the story in-live, and add new content to help guide players through the story, the team were able to improve overall player engagement. The application went on to become ‘app of the day’ in multiple markets, with 350M+ PR and media impressions, and winning over 12 industry awards.
Fans can take part from the comfort of home just by downloading the free app, pushing the boundaries of tech-driven storytelling. Cracking.
The Big Fix Up was created with technology partners, including Unity, which powers more than 60 per cent of the world’s augmented reality and virtual reality content. We also used 3D mapping platform, Fantasmo, to enable a city-scale augmented reality experience, bringing three real-world cities to life.
Plus, UI software developer toolkit Flutter and 3D distance scanning technology LiDAR.
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To find out more, head to thebigfixup.co.uk.
Or download the app and play for yourself!
Following on from The Big Fix Up, Fix Up the City was released. The app uses hyper-precise digital scanning to transform the cities Bristol and Cardiff, UK, and San Francisco, into a virtual stage. Through large-scale augmented reality experiences, fans can interact with Wallace’s famous rocket, watch Gromit take off in his iconic plane and battle a colossal cleaning robot.
